Improved Search Engine Ranking

When you are attempting to drive traffic to a new domain, in your SEO strategies, you might be wondering, do you have systems that you’ve created inside your business for each one of the different traffic channels that you use?

Yes. I have a team and I’ve also mapped out the system. So I can easily refer to a mind map and see each of the traffic channels and tick off if it’s been activated or not. There are some that are just on auto default. That will happen for every single article. It will depend on whether it is evergreen content or whether it’s time dependent, if it is a launch or just a general article, as to how hard I’ll push it.

It’s funny, you might be thinking. You might be wondering, in our SEO strategies, how do you log what sort of traffic channels you are activating for those pages?

I’ve just got a mind map that has most of the available options on it. I just look at it and see if I’ve activated one. So for example, I might look at pay per click and I could say, OK, have I got a search campaign, tick, have I got content network, yes, have I got banners and text in the content network, have I put my negative list, am I going for second tier pay per click traffic, am I going for CPV traffic? I’ll just tick the box.

I’ll use my core words and my seed article. If I have extra content, I’ll usually have pictures and audio so I can generate videos from it or I’ll have an interview or an Animoto video.

This person has mentioned before it’s almost like you’ve got some default things that are done. Then it’s like, depending on whether you want to juice it up, you tick some of those other boxes. Now you might be wondering about the default things that you do, to break that down, to go really granular, what are the default things that you like to do?

Well an article will always be posted to my blog and then submitted to article directories. Then there will be separate blog comments linking back to the article from a blog network. There will be links purchased to link back to the post. They’re all default things. The additional ones would be forum comments, press release and say Google local submission, that sort of stuff.

One thing that we hadn’t dug too much into, I suppose we do it more where we are as far as selling links. We do that through text link ads. You might be wondering, when purchasing links, what service you look at for that.

I pretty much use Linkvana. I also have access to two private blog networks that are not publicly available, which I’ve cultivated. I have my own one and I joint venture with someone else. I let them use mine and I use theirs.

Now you might be thinking, you’re doing this promotion. You’ve got your default and that will just roll out. You’re one I know who looks at your stats and that sort of thing. You’re monitoring which keywords are obviously converting. You did some of that also through your pay per click initial testing as well, to decide which ones you are going to juice up further. That will depend on is it evergreen or are there any other triggers that make you go, right, I’m going to look at a forum or a press release or videos?

Basically when I find stuff converting, I just start to zone in on it more. They’ll identify themselves, especially with the paid marketing. If it’s converting from paid marketing, it’s a really good sign. You should leverage it out with free traffic as well.

With all the different things we’ve talked about, and I know there are so many different factors that make up getting positions in Google, or any search engine for that matter, you might be wondering, if you had to just say down to one thing, what the single biggest ranking factor is, what do you see, with all the testing that you’ve done, is the single biggest factor when it comes to ranking sites?

It’s likely the page title.

You might be wondering, how do you do your page titles? Obviously you’ve got the keyword. Are there any other SEO strategies that you do to get the most out of that page title?

You have to put it call to action if you can. It should be a selling title. You’re really going for the conversion. It’s not enough just to be ranked at the top. It doesn’t make any difference, if it doesn’t compel people, it’s useless. So that’s where I had this big epiphany and I split tested. I had two identical blogs but slightly different mechanisms. The one with the stronger call to action just blitzed it like 98 to 2 out of 100. It was so significantly different.

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written by Reed Slidell \\ tags: business, internet, marketing, melbourne seo services, Search Engine Optimization, seo, seo articles, seo specialists, seo videos

When you are practicing Internet marketing, despite what some people think, there is a formula for success. There is a formula to selling and to figure that out is the most important thing to realize. Once you have the formula or system down pat, it’s a matter of maintaining and improving it in order to be successful.

To generate a platform quickly, what one must do is hone a skill, a specific skill that you are really good at. It doesn’t have to be an all-encompassing skill and that everyone around the world would love to learn it from you, although if that is the case, no one is stopping you. You can start out with a tiny niche. A small niche wherein you are adept at it and that you can convince people that it works and you are an expert at it. Once you are recognized as an authority of it, you can build from there.

To make the example less fuzzy, here is a situation from one of the masters of Internet marketing. When Mike Koenigs was a kid, he was pretty well versed with computer stuff. Kids from the neighborhood would ask him how to do so and so, and how to make x and y. So he taught the kids how and he was recognized to be the local computer whiz. He started creating databases and accounting software for people and pretty soon, he solidified his reputation as the computer whiz kid.

As most kids who have an interest in computers at the time, Mike wanted to just play pinball and write video games. He met someone from the gaming industry who told him that in order to join their company, Mike has to write a video game. And so he did. And was accepted. Despite the fact that he would be earning less than what he was earning from his present job at the time did not deter him. However, the company was soon sold and Mike was left alone again. Instead of giving up, he met other people from the computer industry and learned a few stuff along the way. Pretty soon, he was head of his own company.

As technology moved on, so did Mike’s knowledge. He was always up to date. When he smelled the impending boom that Internet marketing would bring, he taught himself that. And the rest, as we all know, I history. He is now one of the foremost experts in Internet marketing and has made a pretty good living out of it. All stemming from the passion and love for computers he had early in life.

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written by Frank Mariano \\ tags: business, internet, marketing, melbourne seo services, Search Engine Optimization, seo, seo articles, seo specialists, seo videos